Its clear that the more years past the less students read.  I cant imagine the reading rate of an average high school English class.  There is obviously many reasons a student might not read the book you have given them but, I am a firm believer that the number one reason is because that students are not interested in the texts we have choosen for them.  Why read Of Mice and Men when you can stalk your friends on facebook or watch reality television? Which is all way more entertaining.  I'm not sure what solution there is to this because as teachers we are constantly competing with technology.  I feel that maybe giving students a choice on what to read may help dwindle the number of students not reading but, there will always be students your selection will not please.  There will always be that student who would rather watch Jersey Shore then a book, simply because it requires much less effort and they beileve it to be way more entertaining.  I'm not saying students today are lazy they just need to be sold.  As teachers we are the sales people and books are our products.  Some students will buy it, others will not.