Burning Question

As a student becoming a teacher I obviously am burdened with a lot of questions. However, the one that I cant seem to get out of my head or find an answer to is: how do we get our students to read? When I was in high school I can honestly say spark notes was my best friend. I'm not sure I ever read a book from front to back, not because I didn’t know how but because I simply did not like to read. To make matters even worse, the books we were told to read just did not interest me. So now as one of those students becoming a teacher myself I'm going into the classroom knowing that many of my students will not be reading the next I will be assigning each night. So what do I do? Do I give them choices of books each time so they can chose something they're interested in? Or should I just hope for the best and assign what I had planned? Should I tell them they should all love to read and pretend I didn’t use to be just like them? Or should I let them know that it’s okay if reading isn’t their thing right now because one day it might be? If someone would have told me that 7 years ago I would have laughed in their face yet here I am spending my SUMMER days reading book after book after book, and enjoying every minute of it.  But it wasn't a teacher that got my reading, it was my own desire to pick up a book so how do I give my students the same desire?  How do I get them to forget about spark notes and cuddle up with a real book?  How do I get my students to want to read???